Adidas’ Yeezy Boosts Surge After Kanye West Split €1.2bn
Adidas created millions from its first “drop” of Yeezy coaches in the wake of finishing the coordinated effort with rapper and style creator Kanye West. The athletic apparel goliath announced deals of €400m (£344m) from the shoes among April and June this year. In November of last year, West, also known as Ye, made a…