Shein in Talks to Buy Missguided from Mike Ashley’s Frasers Group: E-Commerce Success on the Horizon for £20m
The BBC has learned that Mike Ashley’s Frasers Group is in discussions to sell Shein, a major online retailer of clothing, its Missguided line. Only one year after Frasers acquired the brand, talks of a merger were first made public by Sky News. After Missguided entered insolvency last year, Frasers Group purchased the online clothes…