JM Smucker’s Strategic Triumph: Acquiring Twinkies Maker Hostess in $5.6 Billion Deal

JM Smucker's Strategic Triumph: Acquiring Twinkies Maker Hostess in $5.6 Billion Deal

JM Smucker’s Strategic Triumph

Exemplary US nibble producer Master Brands is being purchased by rival food monster JM Smucker in a $5.6bn (£4.5bn) bargain.

“With this procurement, we are adding a notable sweet eating stage… to drive proceeded with development,” Smucker’s CEO Imprint Smucker said in a proclamation.

Shares in the firm known for brands including Twinkies, Donettes and Ho Hos bounced on the news.

Smucker is well known for its natural product jam and Jif peanut butter.

PepsiCo, General Mills, and Mondelez International, makers of Cheerios and Oreo cookies, were also said to be interested in purchasing Hostess.

Smucker stated that it anticipates closing the deal in the third quarter of the current fiscal year.

Ding Dongs, Zingers, and Voortman cookies and wafers are just a few of the well-known household brands produced by Hostess, which has its headquarters in Lenexa, Kansas.

The organization, which presently has around 3,000 workers, can follow its foundations back over 100 years to when the principal Master CupCake was sold.

In 2012 Leader sought financial protection after bombed converses with its laborers’ association left it monetarily unviable.

In 2013, investment firms Apollo Global Management and Metropoulos & Co. saved it from bankruptcy. Four years later, Hostess Brands returned to the stock market and is now listed on the Nasdaq trading platform in New York.

Smucker, which is based in Ohio and makes jams and jellies as well as owns coffee and pet food brands, is valued at approximately $14 billion on the stock market.

The deal is the largest takeover of the US food manufacturing industry this year.

Last month, Campbell’s Soup reported it was purchasing Rao’s pasta sauce proprietor Sovos Brands for $2.7bn.

Before that, Mars, which owns M&Ms, bought Kevin’s Natural Foods. In June, consumer goods giant Unilever bought Yasso, a brand of frozen yogurt.

Leader Brands shares finished the New York exchanging day up by over 19%. Shares of JM Smucker fell 7% at the close.

Texas twinkies

Texas Twinkies are a popular dish in Texas barbecue culture. They are made by stuffing jalapeño peppers with cream cheese and then wrapping them in bacon before grilling or smoking them. The result is a delicious combination of spicy, creamy, and smoky flavors.

To make Texas Twinkies, you’ll need:


  • Jalapeño peppers
  • Cream cheese
  • Bacon slices


  1. Prepare the Jalapeños:
    • Slice the jalapeños in half lengthwise.
    • Remove the seeds and membranes to reduce the spiciness. Be sure to wear gloves or wash your hands thoroughly afterward, as the capsaicin in the peppers can be irritating.
  2. Stuff with Cream Cheese:
    • Fill each jalapeño half with cream cheese. You can use a spoon or a piping bag to make it easier.
  3. Wrap with Bacon:
    • Take a strip of bacon and wrap it around each cream cheese-filled jalapeño half, securing it with toothpicks if needed.
  4. Preheat Grill or Smoker:
    • Preheat your grill or smoker to a medium-high temperature, around 350°F (175°C).
  5. Cook the Texas Twinkies:
    • Place the stuffed and wrapped jalapeños on the grill or smoker grate.
  6. Grill or Smoke:
    • Cook the Texas Twinkies for about 20-30 minutes or until the bacon is crispy and the jalapeños are tender.
  7. Serve:
    • Remove the toothpicks before serving. Enjoy your Texas Twinkies while they’re still warm!

These make a fantastic appetizer for barbecues or gatherings. Just be sure to let your guests know they’re spicy, so they can prepare themselves!

chocolate twinkies

Chocolate Twinkies are a delightful variation of the classic Twinkie snack cake, but with a rich chocolate flavor. Here’s a recipe for you to try:


For the Cake:

  • 1 cup all-purpose flour
  • 1/2 cup unsweetened cocoa powder
  • 1 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1/2 cup unsalted butter, softened
  • 1 cup granulated sugar
  • 2 large eggs
  • 1 teaspoon vanilla extract
  • 1/2 cup milk

For the Filling:

  • 1/2 cup unsalted butter, softened
  • 2 cups powdered sugar
  • 1 teaspoon vanilla extract
  • 3-4 tablespoons milk


  1. Preheat Oven:
    • Preheat your oven to 350°F (175°C). Grease and flour a Twinkie pan or a cupcake/muffin tin.
  2. Prepare Dry Ingredients:
    • In a medium-sized bowl, whisk together the flour, cocoa powder, baking powder, baking soda, and salt.
  3. Cream Butter and Sugar:
    • In a large bowl, cream together the softened butter and granulated sugar until light and fluffy.
  4. Add Eggs and Vanilla:
    • Beat in the eggs, one at a time, and then stir in the vanilla extract.
  5. Add Dry Ingredients:
    • Gradually add the dry ingredients to the butter mixture, alternating with the milk. Begin and end with the flour mixture.
  6. Fill the Pan:
    • Spoon the batter into the prepared Twinkie pan or cupcake/muffin tin, filling each cavity about two-thirds full.
  7. Bake:
    • Bake in the preheated oven for 12-15 minutes or until a toothpick inserted into the center comes out clean. Allow the cakes to cool completely.
  8. Prepare Filling:
    • In a medium bowl, beat together the softened butter, powdered sugar, vanilla extract, and enough milk to achieve a smooth and creamy consistency.
  9. Fill the Cakes:
    • Once the cakes are completely cool, use a pastry bag or a zip-top bag with the corner snipped off to pipe the filling into the center of each cake.
  10. Optional: Chocolate Glaze (if desired):
    • Melt some chocolate and drizzle it over the filled Twinkies for an extra chocolatey touch.
  11. Chill and Serve:
    • Refrigerate the Twinkies for about 30 minutes to let the filling set. Serve and enjoy!

These homemade Chocolate Twinkies are sure to be a hit with any chocolate lover!

twinkies discontinued

Twinkies were discontinued in the United States on November 15, 2012, when their parent company, Hostess Brands, filed for bankruptcy. However, they were brought back a few months later, on July 15, 2013, after a new company, Apollo Global Management and C. Dean Metropoulos and Company, purchased the Hostess brand.

The original Twinkie recipe has not changed since they were first introduced in 1930. They are made with a golden sponge cake filled with a creamy vanilla filling. Twinkies have a shelf life of about 25 days, which is why they are often seen as a symbol of American consumerism.

The Twinkie’s brief disappearance from store shelves in 2012 caused a lot of public outcry. Some people even stockpiled Twinkies in anticipation of their discontinuation. However, the Twinkie’s popularity has not waned since their return, and they remain a popular snack food in the United States.

do twinkies expire

Yes, Twinkies do have an expiration date. Like most packaged foods, Twinkies have a shelf life and are stamped with a “best by” or “expiration” date to indicate the recommended period for consumption.

It’s important to check the packaging for this date and to follow it. Eating Twinkies past their expiration date may not necessarily be harmful, but the quality and taste may deteriorate. Stale or off-flavored Twinkies are not as enjoyable as fresh ones. Always store Twinkies in a cool, dry place to help maintain their quality until the expiration date.

lloyd smucker

Lloyd Stouffer Smucker (December 24, 1872 – December 28, 1954) was an American businessman who founded the J.M. Smucker Company, a food manufacturing company based in Orrville, Ohio.

Smucker was born in Orrville, Ohio, to John M. Smucker and Anna Stouffer Smucker. He attended the University of Wooster, where he studied business. After graduating from Wooster, Smucker worked as a salesman for a wholesale grocery company.

In 1904, Smucker founded the J.M. Smucker Company with his brother, Jerome Smucker. The company started out by making apple butter, but it soon expanded to make other products, including jams, jellies, and preserves. The company grew rapidly under Smucker’s leadership, and it became one of the largest food manufacturing companies in the United States.

Smucker was a visionary leader who helped to shape the J.M. Smucker Company into the successful company it is today. He was also a philanthropist who donated generously to many causes, including the University of Wooster.

Smucker died in Orrville, Ohio, on December 28, 1954, at the age of 82. He was survived by his wife, Anna, and their four children.

The J.M. Smucker Company continues to be a successful food manufacturing company today. It is known for its high-quality products, including jams, jellies, preserves, peanut butter, and fruit spreads. The company is also a major producer of coffee and pet food.


Here are some FAQs about Twinkies:

  • What are Twinkies?

Twinkies are a brand of sponge cake snack food with a crème filling. They were created in 1930 by James A. Dewar, a bakery worker for Continental Baking Company (later Hostess Brands).

  • Why are Twinkies so popular?

Twinkies are popular for a number of reasons. They are a nostalgic snack food that many people remember from their childhood. They are also relatively inexpensive and easy to find. Additionally, Twinkies have a long shelf life, which makes them a convenient snack for people on the go.

  • How long do Twinkies last?

Twinkies have a shelf life of about 25 days. However, they can be stored for longer periods of time if they are kept in a cool, dry place. There have been reports of Twinkies lasting for years without going bad.

  • What are the ingredients in Twinkies?

The ingredients in Twinkies vary depending on the country where they are made. However, the basic ingredients are typically flour, sugar, water, eggs, corn syrup, and artificial flavors and colors.

  • Are Twinkies healthy?

Twinkies are not considered to be a healthy snack food. They are high in sugar, calories, and saturated fat. However, they are also a source of carbohydrates and protein.

  • Are Twinkies vegan?

Twinkies are not vegan. They contain eggs and milk. However, there are vegan Twinkies available in some countries.

  • Why were Twinkies discontinued in 2012?

Twinkies were discontinued in 2012 when their parent company, Hostess Brands, filed for bankruptcy. The company was struggling financially due to labor disputes and rising costs.

  • When did Twinkies come back?

Twinkies returned to store shelves in July 2013 after a new company, Apollo Global Management and C. Dean Metropoulos and Company, purchased the Hostess brand.

  • Who owns Twinkies now?

Twinkies are currently owned by the J.M. Smucker Company. The company acquired the Hostess brand in 2017.

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