Lego toy Reports 17.7% Profit Decline as Pandemic Tailwind Recedes, Highlighting Resilience in Challenging Times

Lego toy Reports 17.7% Profit Decline as Pandemic Tailwind Recedes, Highlighting Resilience in Challenging Times

Lego toy saw benefits fall in the principal half of the year as the guard deals development seen during the pandemic begins to blur.

During lockdowns, when families stocked up on games and toys to keep them occupied at home, the Danish company did exceptionally well.

Notwithstanding, incomes have since slowed down, with deals up only 1% in the main portion of the year.

The toymaker’s profits fell 17.7% to 5.5 billion Danish kroner (£634 million; $807m).

The organization had placed its faith in China, with its prospering working class who are anxious to purchase Western items.

During the first half of the year, Lego opened 58 stores in China. This came as the world’s second-largest economy began its major reopening after restrictions related to COVID were lifted throughout the country.

Nonetheless, deals in the nation have not been basically major areas of strength for as anticipated.

“The re-visitation of additional typical circumstances, where individuals go into stores and spend once more, has been more slow in China than what we expected,” the organization said.

In spite of the sluggish beginning, China stays a “drawn out development” focus for Lego, with more store openings ready to go.

The organization as of now has huge lead stores in Shanghai and Beijing.

Lego is likewise constructing two new production lines in Vietnam and the US that will open in 2024 and 2025 and will extend its current plants across the world.

It is anticipating spending more on maintainability too in the wake of going under tension about how much plastic utilized in its items.
The organization has vowed to significantly increase spending north of three years as it hopes to kill plastics that come from non-renewable energy sources.

According to Mr. Christiansen, higher costs for raw materials and increased expenditures on factories were to blame for the decline in profits. Despite the decline, Lego continues to be the world’s leading toy manufacturer.

A lot of its prosperity is credited to the Star Wars and Lego Symbols establishments close by its lead items.

toymaker lego
toymaker lego

It denotes a major circle back after the toymaker ran into difficult situations during the 2000s, as deals plunged while it piled up a gigantic store of unpaid liability. Analysts at the time were of the opinion that the business lacked exciting new product lines and was overly dependent on its older offerings.

The unlisted organization, still completely claimed by the Christiansen family, recuperated by zeroing in on establishments and movies specifically Lego Batman, Harry Potter and Ninjago.

For grown-up youngsters it presented Lego Engineering with copies of the Guggenheim historical center, Burj Khalifa high rise and Robie House which expanded their objective market. It additionally stretched out by presenting the “Small scale Doll”.

The items were helped by the outcome of the Lego motion pictures and amusement parks across the world.

lego toy fair 2015

Star WarsMillennium Falcon, Death StarSets based on the upcoming movie, “Star Wars: The Force Awakens”
MarvelHulkbuster, Spider-ManSets based on the movies “Avengers: Age of Ultron” and “Ant-Man”
Jurassic WorldT-Rex Breakout, Dilophosaurus AttackSets based on the movie “Jurassic World”
CityConstruction, transportation, emergency servicesSets based on themes such as construction, transportation, and emergency services
FriendsHeartlake City Hotel, Andrea’s StageSets for girls ages 6-12
DimensionsLEGO Dimensions gameGame that allows players to build their own LEGO worlds
lego toy fair 2015

lego toy fair 2023

Star WarsThe Mandalorian – Razor Crest (75312)1,0237$129.99
MarvelThor: Love and Thunder – Mighty Thor’s Hammer (76209)6691$99.99
Creator3in1 – Space Shuttle Adventure (31125)3663$49.99
lego toy fair 2023

lego toy story

“Lego Toy Story” is a fascinating combination of two beloved franchises – Lego and Disney’s Toy Story. This collaboration has resulted in a series of Lego sets and products based on the characters and scenes from the Toy Story movies. Here’s an overview of the Lego Toy Story theme:

1. Iconic Characters: Toy Story sets feature well-known characters from the Toy Story movies, such as Woody, Buzz Lightyear, Jessie, Rex, and many more. These figures are faithfully recreated in Lego form, capturing their unique personalities and characteristics.

2. Story-Based Sets: Toy Story sets often depict iconic scenes from the movies, allowing fans to recreate their favorite moments from the films. This includes settings like Andy’s room, Pizza Planet, and the Wild West adventures of Woody and Jessie.

3. Playability: sets are renowned for their playability, and the Lego Toy Story theme is no exception. Children and adults alike can enjoy assembling the sets, which come with detailed instructions, and then use their creativity to bring the Toy Story world to life.

4. Collectibility: Toy Story sets have become collectibles for fans of both Lego and the Toy Story franchise. Some sets are rare and highly sought after by collectors, making them valuable additions to any Lego collection.

5. Educational Value: Building sets promotes cognitive skills like problem-solving, fine motor skills, and spatial awareness. The Toy Story theme combines entertainment with educational benefits.

6. Nostalgia: For adults who grew up watching Toy Story, these Lego sets can evoke a sense of nostalgia. They offer a unique opportunity to share the joy of Toy Story with a new generation.

7. Continued Innovation: continually releases new sets and products, keeping the Lego Toy Story theme fresh and exciting. This ensures that fans can always find something new to enjoy.

Overall, Lego Toy Story is a fantastic crossover that brings the magic of Disney’s Toy Story movies into the hands of Lego enthusiasts. It’s a delightful way to relive the adventures of Woody, Buzz, and the gang while enjoying the fun and creativity that Lego offers.

minecraft lego toy r us

oys R Us does sell Minecraft LEGO sets. You can find them in their stores or on their website. Here are some of the sets that they have:

  • LEGO Minecraft The Axolotl House (21247): This set includes 242 pieces and comes with a buildable axolotl house, a swimming pool, and a tree. It also comes with 2 minifigures and 1 axolotl figure.
  • LEGO Minecraft The Pumpkin Farm (21248): This set includes 257 pieces and comes with a buildable pumpkin farm, a house, and a barn. It also comes with 2 minifigures and 1 baby zombie figure.
  • LEGO Minecraft The Crafting Box 4.0 (21249): This set includes 605 pieces and comes with a variety of LEGO pieces that can be used to build different Minecraft creatures and structures. It also comes with 1 minifigure.
  • LEGO Minecraft The Iron Golem Fortress (21250): This set includes 868 pieces and comes with a buildable iron golem fortress, a blacksmith’s workshop, and a wheat field. It also comes with 5 minifigures.
  • LEGO Minecraft The Dripstone Cavern (30647): This set includes 107 pieces and comes with a buildable dripstone cave, a skeleton, and a bat.

These are just a few of the many Minecraft LEGO sets that Toys R Us has. You can find more sets by searching on their website or in their stores.

lego shop us

here is the link to the official LEGO shop in the US:


Lego Shop US website

You can find a wide variety of LEGO sets on the website, including sets from popular themes such as Star Wars, Harry Potter, Minecraft, and Friends. You can also find LEGO merchandise, such as clothing, toys, and home décor.

The LEGO Shop US also offers a variety of shipping options and payment methods. You can also sign up for the LEGO VIP program to earn points and get exclusive discounts.

lego flowers

Lego flowers are a delightful addition to the Lego botanical collection, offering a unique and imaginative way to explore the beauty of nature through the lens of colorful plastic bricks. Here’s what you should know about Lego flowers:

lego flowers
lego flowers
  1. Variety of Species: Lego offers a wide variety of flower species in its sets, from roses and tulips to daisies and sunflowers. Each set typically includes multiple flowers, allowing builders to create their custom bouquets.
  2. Realistic Design: Lego flower sets are known for their attention to detail. The petals, leaves, and stems are meticulously designed to capture the essence of real flowers. This makes them visually appealing and suitable for display.
  3. Customization: Lego flower sets are highly customizable. Builders can mix and match different flower types and colors to create their unique arrangements. This encourages creativity and personalization.
  4. Durability: Unlike real flowers, Lego flowers are everlasting. They won’t wither or fade, making them a long-lasting decorative addition to any space.
  5. Educational Value: Building Lego flowers is not only fun but also educational. It can improve fine motor skills, spatial awareness, and attention to detail. It’s a great activity for both children and adults.
  6. Decorative and Gift-Worthy: Completed Lego flower arrangements can be used as eye-catching decorations in homes or offices. They also make thoughtful gifts for Lego enthusiasts or flower lovers.
  7. Sustainability: Lego has been making efforts to use sustainable materials in its products, including plant-based plastics for some botanical elements. This aligns with the growing awareness of environmental sustainability.
  8. Collector’s Items: Some Lego flower sets have become collector’s items, particularly limited-edition or exclusive releases. These sets can appreciate in value over time.

Here are the details of Lego flowers

Set NumberNamePieces
10280Flower Bouquet756
10281Bonsai Tree878
10313Wildflower Bouquet571
10314Dried Flower Centerpiece495
the details of Lego flowers

Lego flowers offer a delightful fusion of creativity and nature, allowing builders to express themselves through colorful and enduring botanical creations. Whether you’re looking to add a touch of spring to your Lego collection or seeking a unique gift idea, Lego flowers provide a blooming world of imaginative possibilities.

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