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WeChat: Elon Musk’s Bold Plan: X to Emulate China’s All-in-One App Phenomenon

WeChat: Elon Musk's Bold Plan: X to Emulate China's All-in-One App Phenomenon

WeChat: Elon Musk's Bold Plan: X to Emulate China's All-in-One App Phenomenon

Recently Elon Musk rebranded Twitter to X – one more move toward his arrangement to imitate Chinese mega application WeChat.

Mr Musk has long said that he needs to change his virtual entertainment firm, which he purchased last year for $44bn (£34.4bn), into a lot bigger stage.

He has recently commended WeChat – a supposed “everything application” that consolidates talk, dating, installments and virtual entertainment – and has said making something “really near that with Twitter… would be a tremendous achievement”.

In a post on X this week, Mr Musk expressed that throughout the next few months, “we will add thorough correspondences and the capacity to lead your whole monetary world”.

He will hope that expanding X will result in an increase in revenue because the business is struggling with a heavy debt load and has lost nearly half of its advertising revenue since Mr. Musk bought it.

So what is WeChat – and for what reason does Mr Musk need to copy it?

All sent off by innovation goliath Tencent in 2011, WeChat is presently utilized by practically China’s 1.4bn individuals.

Calling it a super-application is putting it mildly.

Its administrations incorporate informing, voice and video calling, web-based entertainment, food conveyance, versatile installments, games, news and in any event, dating.

It is like WhatsApp, Facebook, Apple Pay, Uber, Amazon, Kindling and significantly more moved into one.

It is so woven into the texture of Chinese society that living there without it is beyond difficult.

As you can see from the pictures beneath, the points of interaction for its different parts are unmistakable.

It began as an informing stage like WhatsApp or iMessage, and its two most-utilized highlights are the WhatsApp-like “Talks” and “Minutes”, which is like Facebook.

Its broadly utilized “Wallet” component can be connected to charge and Mastercards – most shops and online retailers in China acknowledge WeChat installments, with clients examining QR codes to pay. Individuals can likewise pay family assembles, make speculations, and even take out credits on WeChat.

WeChat also offers government services, such as checking social security information, paying speeding tickets, and scheduling hospital appointments.

And it became a necessity during the pandemic: while the entire nation was under severe zero-Coronavirus limitations, it was difficult to move around without a “wellbeing code” created on the application.

In any case, there are a few drawbacks to having such countless highlights on one application.

According to a reasonable perspective, WeChat takes up a huge piece of a telephone’s memory – ordinarily several gigabytes of information stockpiling.

More seriously, concerns about government censorship, surveillance, and other privacy issues have been raised as a result of WeChat’s extensive penetration into every facet of Chinese life.

China blocks admittance to numerous unfamiliar sites, from media sources like the BBC to web-based entertainment stages like Facebook and, incidentally, Elon Musk’s X.

This degree of state command over the web additionally makes it incredibly hazardous for individuals to stand in opposition to the public authority on WeChat.

For something they have said in Moments or Chats, dissident voices frequently see their accounts suspended for days or even weeks.

Indeed, even individuals sharing apparently uncontroversial data have ended up on some unacceptable side of government blue pencils and had their records and talk bunches shut down.

According to Kitsch Liao, assistant director of the Global China Hub at the Atlantic Council, super-apps like WeChat align with Beijing’s objectives of organizing all facets of life in order to maintain control over the country.

“Essentially to forestall ‘political gamble’ – whatever might develop into a resistance and possible gamble to the CCP’s [Chinese Socialist Party’s] rule.”

Will it work in the West?

Kecheng Fang, an academic at the Chinese University of Hong Kong, tells the BBC that there are two main reasons WeChat has been so successful in China.

Due to China’s relatively late internet development, the majority of people there use smartphones rather than desktop computers to access WeChat.

“And that implies they live in the walled nurseries of applications as opposed to the open web. It is a lot simpler to fabricate an ‘everything application’ on cell phones than on PCs,” he says.

Mr Tooth additionally says that China’s absence of rivalry guideline – which diverges from most Western nations – permits an application like WeChat to successfully impede rival stages, for example, shopping stage Taobao and video application Douyin.

Might Mr Musk at some point make a comparable application work outside China? We might be finding out soon – and specialists accept it might all rely upon advanced installments.

Kendra Schaefer, from strategy research firm Fundamental intersectionality China, says that Mr Musk has previously perceived a portion of the key components that have helped make WeChat “basic to day to day existence” in China, incorporating coordinating online entertainment with computerized installments.

She suggests that this could be the “secret sauce of the super-app.”

Edith Yeung, from venture company Race Capital, brings up that a significant distinction among China and the West is the broad reception of computerized installment innovation.

Most traders in China don’t acknowledge money or charge cards.

According to this distinction, she, might be an obstruction to Mr Musk’s desires. ” It will take the Western world longer to execute a really credit only or charge card free society,” she says.

What is WeChat

WeChat is a popular multi-purpose messaging and social media app developed by the Chinese tech giant Tencent. It was first released in 2011 and quickly gained immense popularity in China and other parts of the world.

WeChat offers a wide range of features, making it an “everything-app” for its users. Some of its key functionalities include:

  1. Messaging: Users can send text messages, voice messages, images, videos, and even make voice and video calls to their friends and contacts.
  2. Moments: This feature allows users to share photos, videos, and posts with their WeChat contacts, similar to a social media feed.
  3. Mini Programs: WeChat has a vast ecosystem of mini-programs, which are lightweight apps that operate within the WeChat platform. These mini-programs provide services such as online shopping, utility tools, games, and more.
  4. Payment Services: WeChat Pay enables users to make mobile payments, transfer money to friends, pay bills, and even make purchases at physical stores through QR code scanning.
  5. Official Accounts: Businesses, media outlets, and organizations can create official accounts on WeChat to reach and engage with their followers, providing a channel for customer service, promotions, and content distribution.
  6. WeChat Wallet: This feature allows users to link their bank accounts and credit cards to the app for various financial transactions.
  7. Location Sharing: Users can share their real-time location with friends, and WeChat offers location-based services such as nearby friend discovery and location-based advertisements.
  8. Gaming: WeChat offers a variety of games that can be played with friends within the app.
  9. WeChat Work: A separate version of WeChat designed for enterprise use, allowing businesses to communicate, collaborate, and manage tasks within their organization.

The widespread adoption of WeChat in China has led to its nickname as the “super app” due to its extensive range of functionalities and the convenience it provides to users for various aspects of their daily lives.

why does elon musk want to copy it

There are a few reasons why Elon Musk wants to copy WeChat.

Musk believes that Twitter could be even more successful if it were more like WeChat. He believes that Twitter could become a more comprehensive platform for communication, commerce, and entertainment if it offered a wider range of features.

Of course, there are also some challenges to copying this app. it is a very complex app, and it would be difficult to replicate all of its features on Twitter. Additionally, WeChat is very popular in China, but it is not as popular in other parts of the world. This suggests that there may not be as big of a market for a “super app” like WeChat outside of China.

Here are some more details about why Elon Musk wants to copy WeChat:

Musk believes that Twitter could be even more successful if it were more like WeChat. He believes that Twitter could become a more comprehensive platform for communication, commerce, and entertainment if it offered a wider range of features.

For example, Musk has suggested that Twitter could add features such as in-app payments, mini-programs, and e-commerce. These features would allow Twitter to offer a wider range of services without having to develop them all itself.

Of course, there are also some challenges to copying the app. It is a very complex app, and it would be difficult to replicate all of its features on Twitter. Additionally, WeChat is very popular in China, but it is not as popular in other parts of the world. This suggests that there may not be as big of a market for a “super app” like the app outside of China.

Overall, Musk’s reasons for wanting to copy this app are understandable. WeChat is a very successful and versatile app, and it could be a valuable tool for Twitter users. However, there are also some challenges to copying WeChat, and it remains to be seen whether Musk will be able to successfully turn Twitter into a “super app” like WeChat.

Here are some additional thoughts on the matter:

Overall, Musk’s reasons for wanting to copy the app are understandable. This app is a very successful and versatile app, and it could be a valuable tool for Twitter users. However, there are also some challenges to copying the app, and it remains to be seen whether Musk will be able to successfully turn Twitter into a “super app” like this app.

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